You Lost Me at “Hello.”
Your marketing worked. Then your first impression blew it. “You never get a second chance to make a first impression.” While versions of this idea have been around for centuries, it’s most commonly credited to humorist Will Rogers. Whether he was truly the first to say it or not, the reason the phrase has prevailed […]
Attract the Right Clients: 4 Common Mistakes to Avoid
Most business owners believe the relationship with a future client begins when the phone rings, an email arrives, or someone fills out a contact form. It doesn’t. Revenue starts before the relationship does. In fact, research consistently shows that 50–70% of the B2B buying decision is made before a prospect ever speaks with a salesperson. […]